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Uplifting Asian American Pacific Islander Stories


Uplifting Asian American Pacific Islander Stories

In honor of Asian Pacific American Heritage Month in May 2021,  we announced the launch of Uplift AAPI Stories. Expanding on last year’s #ReadAsianAuthors initiative, we’re inviting readers to uplift AAPI stories and #ReadAsianAuthors. This initiative aims to celebrate and uplift the stories of our AAPI authors, and we partnered with AAPI influencers across social media platforms to reach as many diverse readers as possible. 

To continue our support of the AAPI community, we donated 15% of net proceeds from PRH.com sales in the month of May to Asian Americans Advancing Justice | AAJC, an organization “fighting for civil rights and empowering Asian Americans to create a more just America for all.”  We have previously worked with AAJC, as well as Stop AAPI Hate, with donations made to both organizations earlier this year. We also partnered with non-profit writing organization Kundiman by sponsoring an eight-week creative writing workshop, giving twelve AAPI writers the opportunity to attend free of charge. Internally, we hosted a bystander intervention training with Hollaback! for employees, in addition to a Q&A featuring the President & Executive Director of AAJC, John Yang.

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