DK donated 1,000 copies of the illustrated children’s book Life Cycles: Everything from Start to Finish to Manchester United Foundation. The books were distributed to underprivileged children and families in the Manchester region for Christmas as part of the foundation’s “Santa’s Red Helpers Campaign” in charity packs compiled by the British football club’s foundation.
The foundation of the first league football club is committed to supporting underprivileged children and youth. Players, staff and fans of the traditional club united to make a difference as Santa’s Red Helpers in order to bring some joy to these families.
Rebecca Smart, Managing Director, Publishing, at DK, said: “We are proud to support Manchester United Foundation and the families they work with by donating books for their Christmas gift bags. We are passionate about inspiring curiosity and bringing people to books, and we hope that our donation will have a positive impact on these children’s lives.”
Matt Johnson, Operations Director at Manchester United Foundation, expressed his gratitude for the support and book donation: “It is so important for young people to understand the importance of education and reading.”